Privacy Policy

Last updated: February 2026

What We Collect

When you use this website, we may collect the following information:

Contact form submissions — Your name, email address, company name (if provided), and message. We collect this so we can respond to your inquiry.

Newsletter signups — Your email address. We collect this so we can send you occasional updates on brand strategy and customer truth.

Analytics data — Standard information about how you use the site: pages visited, time on site, referring pages, and general device information. We use this to understand how people find and use the site, and to improve it.

How We Use Your Information

  • Contact form submissions are used only to respond to your inquiry and follow up if relevant.
  • Newsletter emails are sent occasionally — no spam, no selling your address. You can unsubscribe anytime.
  • Analytics data helps us understand what's working and what isn't. It's never sold or shared for advertising purposes.

Who We Share It With

We don't sell your data to anyone.

We use a small number of third-party services to run this site:

  • Vercel — Hosts the website
  • Supabase — Stores form submissions and newsletter signups
  • Resend — Sends email notifications and newsletters

These services process your data only as needed to provide their service. They don't use it for their own purposes.

Cookies

This site uses minimal cookies for basic functionality. We don't use advertising cookies or tracking pixels.

If analytics is enabled, it may set a cookie to understand return visits. You can disable cookies in your browser settings.

Your Rights

You can:

  • Unsubscribe from the newsletter anytime using the link in any email
  • Request a copy of your data by emailing brian@capiche.co
  • Request deletion of your data by emailing brian@capiche.co

We'll respond to requests within 30 days.

Changes to This Policy

If we make significant changes to how we handle your data, we'll update this page and note the date. We won't reduce your rights under this policy without notice.

Questions

Questions about this policy? Email brian@capiche.co.